SOCIAL MEDIA MANAGEMENT
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At BRIAN Marketing, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
Identify the brand’s strengths and optimal positioning within the space
Establish a consistent language and a set of assets that reflects the brand’s core communication channel with its audience
Identifying the brand’s top products and biggest drivers, while strategically adjusting campaigns to lean into what’s working
Once a good campaign rhythm is established, develop a strategy that encompasses scalable and sustainable growth with minimal input and maximum automation
Build an online-centric approach that ensures a strong web presence for your brand and establishes your digital voice as a leader in the industry
Conduct regular site audits that adjust and grow with the ever-evolving digital marketing landscape, to ensure the brand is maintaining a competitive edge.
No strategy is effective without a properly drawn up plan, and no plan can take shape without some initial analysis. In order to provide effective consultation, we must first understand everything we are working with. As clients first start with us, we spend a bit of time understanding the current state, goals, accomplishments, failures, and everything in between about their business so that we can avoid crossing over the same paths that did not once work.
Once we understand you a bit better, we then actually form plans. These are not just treasure maps with dotted lines drawn toward an X – they are milestone driven, data centric, and results oriented plans that are broken by monthly, quarterly, bi-annual, or annual stretches, entirely dependent on what works best for you to grow your business.
Plans are also more than just a set of directions; they are also a dialog. We review our strategies with you to ensure that they align with your own growth strategies. Most importantly, we want to make sure they ultimately compliment your own efforts, and we can implement ways that compound your growth into the internet sphere.
While we are good at what we do (and certainly make great plans), there’s always room for improvement and optimization. With each check in, milestone, or deadline, we assess the effectiveness of these strategies and remain open and active to change wherever needed. The best strategies are often those that adapt to their environments, and we are not shy of those changes coming our way.
FACEBOOK MARKETING PARTNER
When you’ve entered a space where it seems like almost anyone can create a similar product, you really need to find an edge. Nomad takes that bet and raises the industry another with their mobile accessories products, promoting both a company’s promise as well as a lifestyle. BRIAN Marketing, having come from a similar upbringing, understood that clearly and created a strategy and spoke that very language.