SOCIAL MEDIA BRAND MANAGEMENT
Social Media Brand Management is critical to customer perception and conversion. Customers connect with brands on social media because they want to hear about sales and specials, receive coupons and buy products.
Unfortunately, many companies routinely miss customer engagement opportunities on social media due to a lack of time or a designated, experienced team. Let our social media team craft a custom social media brand strategy that combines social media management and social media advertising.
Social Media Brand Management
BRIAN Marketing Group’s social media brand management service combines social media management and social media advertising to create an online persona for your company that attracts and engages consumers, expands your target market, and increases your sales and profits.
Our social media brand management team will track and report several key performance indicators. This data shows how your social media:
- Helps your brand establish a positive identity
- Effectively communicates with your followers and customers
- Strengthens customer loyalty to your brand
Social media services:
In addition to brand management, the social team at Thrive is talented and experienced with managing paid and organic campaigns on channels including Facebook, Twitter, LinkedIn, and Instagram.
When you partner with BRIAN Marketing, you can always expect a dedicated social media specialist who will manage your account, but also be your main point of contact. Our specialists like to collaborate with clients to achieve the best results, whether that’s more followers or increased ROI.
Our case studies show firsthand how our social media strategies pay off. For example, in just 30 days we were able to increase a client’s Facebook followers by 228% and their Weekly Total Reach by more than 3,500%.
Partnering with us means you have your own social media brand management team ready to deliver results.
Identify the brand’s strengths and optimal positioning within the space
Establish a consistent language and a set of assets that reflects the brand’s core communication channel with its audience
Identifying the brand’s top products and biggest drivers, while strategically adjusting campaigns to lean into what’s working
Once a good campaign rhythm is established, develop a strategy that encompasses scalable and sustainable growth with minimal input and maximum automation
Build an online-centric approach that ensures a strong web presence for your brand and establishes your digital voice as a leader in the industry
Conduct regular site audits that adjust and grow with the ever-evolving digital marketing landscape, to ensure the brand is maintaining a competitive edge.
No strategy is effective without a properly drawn up plan, and no plan can take shape without some initial analysis. In order to provide effective consultation, we must first understand everything we are working with. As clients first start with us, we spend a bit of time understanding the current state, goals, accomplishments, failures, and everything in between about their business so that we can avoid crossing over the same paths that did not once work.
Once we understand you a bit better, we then actually form plans. These are not just treasure maps with dotted lines drawn toward an X – they are milestone driven, data centric, and results oriented plans that are broken by monthly, quarterly, bi-annual, or annual stretches, entirely dependent on what works best for you to grow your business.
Plans are also more than just a set of directions; they are also a dialog. We review our strategies with you to ensure that they align with your own growth strategies. Most importantly, we want to make sure they ultimately compliment your own efforts, and we can implement ways that compound your growth into the internet sphere.
While we are good at what we do (and certainly make great plans), there’s always room for improvement and optimization. With each check in, milestone, or deadline, we assess the effectiveness of these strategies and remain open and active to change wherever needed. The best strategies are often those that adapt to their environments, and we are not shy of those changes coming our way.
FACEBOOK MARKETING PARTNER
When you’ve entered a space where it seems like almost anyone can create a similar product, you really need to find an edge. Nomad takes that bet and raises the industry another with their mobile accessories products, promoting both a company’s promise as well as a lifestyle. BRIAN Marketing, having come from a similar upbringing, understood that clearly and created a strategy and spoke that very language.