Giving your company a brand that reflects who you are is key in launching a successful business. Being recognized in a sea of competition is the goal to achieve and here at Brian Marketing Group, we have a team of dedicated specialists to design a logo and look and feel to match whatever message you’re trying to convey. Our Strategy services focus on answering two critical questions: – what does your brand stand for, and to whom? – what’s the right go-to-market brand strategy to best serve your customers? Our Brand Definition creates a common understanding of what your brand stands for to customers and employees. Brand Definition work is underpinned by a Brand Positioning – a big, simple, impactful phrase (think: Starbucks’ The Third Place) that conveys the brand’s purpose, helps you stand out, and speaks to the highest value your brand delivers to your customers. Uses of Branding Architecture helps to organize the way your brand(s) go to market from an outside-in – customer-based – perspective. It’s not about telling clients what you make, it’s about telling them how you can serve their needs and what they want. // Brand Evaluation // Definition / Positioning // Messaging // Architecture