Over the past decade we’ve seen a rise of collaborations between industry leaders and influencers! Influencers are individuals who use social media platforms to inspire and persuade others. Today more than 56% of marketers who invest in influencer marketing work with micro-influencers, which are content creators with a following of 10.000 to 100.000 people on a variety of social platforms like instagram and Tiktok! Influencers build a reputation and significant following by consistently posting relevant professional content. Oftentimes, influencers are admired by their followers for their authentic opinions or lavish lifestyles hence, influencers are a unique tool for businesses to invest in to increase brand awareness via the influencer’s own audience and trusted following. 

Can’t afford to hire a celebrity influencer with millions of followers? Don’t sweat it! There are different types of influencers depending on the number of followers.

Brian Marketing Group helps brands with their social media influencer campaign, which consists of building a strategy to define why we want influencers, who our perfect influencer is, define the process for securing influencers, and what we want them to say and not say. Onboarding is very important as we lay out the roadmap for the engagement. This is a partnership, and this step ensures we are on the same page and expectations are properly set. Once we have the strategy in place, we kick off the campaign!

When done correctly, influencer marketing can be a major boom for brands in all industries, so it’s well worth exploring.