Creating a brand image that is exciting and engaging will leave an everlasting impression on your audience.
Giving your company a brand that reflects who you are is key in launching a successful business. Being recognized in a sea of competition is the goal to achieve and here at Brian Marketing Group, we have a team of dedicated specialists to design a logo and look and feel to match whatever message you’re trying to convey.
Our Strategy services focus on answering two critical questions:
– what does your brand stand for, and to whom?
– what’s the right go-to-market brand strategy to best serve your customers?
Brand Definition creates a common understanding of what your brand stands for to customers and employees. Our Brand Definition work is underpinned by a Brand Positioning – a big, simple, impactful phrase (think: Starbucks’ The Third Place) that conveys the brand’s purpose, helps you stand out, and speaks to the highest value your brand delivers to your customers.
Brand Architecture helps to organize the way your brand(s) go to market from an outside-in – customer-based – perspective. It’s not about telling clients what you make, it’s about telling them how you can serve their needs and what they want.
// Brand Evaluation
// Brand Definition / Positioning
// Brand Messaging
// Brand Architecture
LIKE YOU MEAN IT
LIKE YOU MEAN IT
Identify the brand’s strengths and optimal positioning within the space
Establish a consistent language and a set of assets that reflects the brand’s core communication channel with its audience
Identifying the brand’s top products and biggest drivers, while strategically adjusting campaigns to lean into what’s working
Once a good campaign rhythm is established, develop a strategy that encompasses scalable and sustainable growth with minimal input and maximum automation
Build an online-centric approach that ensures a strong web presence for your brand and establishes your digital voice as a leader in the industry
Conduct regular site audits that adjust and grow with the ever-evolving digital marketing landscape, to ensure the brand is maintaining a competitive edge.
No strategy is effective without a properly drawn up plan, and no plan can take shape without some initial analysis. In order to provide effective consultation, we must first understand everything we are working with. As clients first start with us, we spend a bit of time understanding the current state, goals, accomplishments, failures, and everything in between about their business so that we can avoid crossing over the same paths that did not once work.
Once we understand you a bit better, we then actually form plans. These are not just treasure maps with dotted lines drawn toward an X – they are milestone driven, data centric, and results oriented plans that are broken by monthly, quarterly, bi-annual, or annual stretches, entirely dependent on what works best for you to grow your business.
Plans are also more than just a set of directions; they are also a dialog. We review our strategies with you to ensure that they align with your own growth strategies. Most importantly, we want to make sure they ultimately compliment your own efforts, and we can implement ways that compound your growth into the internet sphere.
While we are good at what we do (and certainly make great plans), there’s always room for improvement and optimization. With each check in, milestone, or deadline, we assess the effectiveness of these strategies and remain open and active to change wherever needed. The best strategies are often those that adapt to their environments, and we are not shy of those changes coming our way.
FACEBOOK MARKETING PARTNER
When you’ve entered a space where it seems like almost anyone can create a similar product, you really need to find an edge. Nomad takes that bet and raises the industry another with their mobile accessories products, promoting both a company’s promise as well as a lifestyle. BRIAN, having come from a similar upbringing, understood that clearly and created a strategy and spoke that very language.